:30 ad for Bill.com on the Thrivecast, a podcast aimed at the CPA community.

Explainer video. 75% view-through rate. Illustration by Hed Hi Media.

QB Connect booth signage.

Landing page overhaul. Converted qualified leads 149% better than control.

Homepage overhaul. Increased signups by 33% and qualified leads by 43%.

In-app upgrade test.

In-app upgrade test.

One-pager for an accountant-focused tradeshow.

Revamped confirmation page. 37% increase in qualified leads.

Bill.com

I work on the marketing team at Bill.com. We’re a data-driven, fast-iterating team, so I’m constantly writing fresh copy and brainstorming new creative with my team to improve user experience, drive conversion, and increase lead quality.

These are a few of the most successful projects.

Role
Copywriter/Creative Direction
For
Bill.com
Date
2016-2017
URL
www.bill.com
Creative Director
Glen Abrahams
Designer
Tannie Low, Shepherd Brown
Agency
Spark3, Hed Hi Media